Monday, 11 December 2017

Kronenbourg 1664 Blanc ‘Pause for a Blue Christmas’ 2017

Among the great things December brings us, Christmas is definitely one up high on the list, with this magical festivity just right around the corner, Kronenbourg 1664 Blanc, the modern, fruity and refreshing wheat beer is turning the year-end celebrations up a notch the French way by launching its ‘Pause for a Blue Christmas’ campaign, inviting fellow Malaysians to hit the pause button and enjoy every little yet precious moments this festive season ;) 

Deviate from the red and white norm, this year's Christmas with Kronenbourg 1664 Blanc will take up a lively touch of BLUE, featuring a magnificent blue Christmas tree made entirely out of Kronenbourg 1664 Blanc blue bottles! Also, emulating ‘Christmas à la française’ where the festive season stretches out over weeks, ‘Pause for a Blue Christmas’ will see different initiatives rolled out early in the month of December right up to Christmas day itself. Among exciting and engaging activities lined up during the campaign month includes a once-in-a-lifetime chance of being in a Giant-Roving-Snow-Globe, a ‘magical wonderland’ with Christmas icons, including a Blue Santa and Santarinas!

Kronenbourg 1664 Blanc ‘Pause for a Blue Christmas’ launch @ Nicsmann 1940s by Lewré, Starling Mall, Damansara Uptown ^^
Giant-Roving-Snow-Globe ft blue Santa, and Yes that SANTA is REAL  ;)

The Giant-Roving-Snow-Globe is set to visit selected bars and restaurants, where fans will be able to capture their picturesque moments with blue Santa while enjoying exclusive Christmas promotions of Kronenbourg 1664 Blanc throughout December 2017, swing by to Kronenbourg 1664 FB page @ to catch the giant roving snow ball ;) 

Kronenbourg 1664 Blanc ‘Pause for a Blue Christmas’ launch @ Nicsmann 1940s by Lewré
Ho ho ho~ So Christmas came early this year ^^

Cheers~ #kronenbourgMY #PauseForABlueChristmas #PauseForLeMoment #BeInLeMoment #k1664Blanc

On December 22, ‘Pause for a Blue Christmas’ party, anticipated to be the Christmas party of the year, will take place at Tom, Dick and Harry's @ Oasis, Ara Damansara. Opened to public, the party allows fans of Kronenbourg 1664 Blanc to be fully immersed in the spirit of Christmas through the concept of a ‘Blue Christmas Town‘, complete with a majestic 18-foot-tall Christmas tree made entirely out of 1,700 Kronenbourg 1664 Blanc blue bottles, jazz performances and carollers singing Christmas tunes joyously among others b^^d

A 12-day ‘Pause for a Blue Christmas’ social countdown challenge series will also be running on Kronenbourg 1664 Blanc’s Facebook page leading up to the big party. Consumers who participate will be eligible to win food and drink coupons redeemable during the ‘Pause for a Blue Christmas’ party ;) On top of that, all through December, an exclusive 4-bottle Christmas Gift-pack will be available at leading supermarkets and hypermarkets to make for the perfect gifts to friends and family ^^ Christmas à la française~ ‘Pause for a Blue Christmas’ this December 2017~

Christmas à la française~ ‘Pause for a Blue Christmas’ ^^

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