United Legend is Here：Uncage your skills with Rio Ferdinand at Tiger Street Football 2019

Tiger Beer, Malaysia’s No. 1 beer, is taking football back to the streets with the return of Tiger Street Football. Tiger Street Football tournaments will soon be coming to a town near you – providing a platform for streetwise stars to uncage their skills and prove that they have what it takes to be the best. Following a series of Regional Qualifiers kicking off in July, the top-rated teams will compete against each other at the Grand Finals to find the ultimate champions. The winners will walk away with a cash prize of RM10,000, a trophy presented by legendary football star and Tiger Beer Brand Ambassador Rio Ferdinand, and of course, the ultimate bragging rights!

Sign up to showcase your football skills and stand to win RM10,000 presented by legendary football star and Tiger Beer Brand Ambassador Rio Ferdinand ^^^

Ferdinand is the natural choice to front the campaign – growing up in a small council flat, he kicked his first ball on the streets of South London, Peckham; the place where he honed his football skills and learned to get up again and again, no matter how many times he got knocked down.

If you and your friends are football players with great passion for the sport, this is your time to shine – teams of six are invited to register now at www.drinkies.my/tigerstreetfootball for a fee of RM100. Regional Qualifiers will begin in Kuala Lumpur on 13^th July, followed by Penang on 14^th July and Johor Bahru on 20^th July. In addition to entry into the tournament, each team will receive exclusive Tiger Street Football kits and a Tiger football on the day of their Regional Qualifier.

The Grand Finals will see 8 of the best teams compete for the title - the first and second place from each Regional Qualifier and two ‘wildcard’ teams – those with the best goal difference across all qualifiers. 

Footie fans who want to watch the top teams going head to head at the finals should clear their schedule from 6pm onwards on Saturday 27^th July and kick on down to TREC KL for the Tiger Street Football Festival. In addition to the exhilarating Grand Finals, there will be an array of fun football activities, live music, delicious food and of course - plenty of ice-cold Tiger Beer. They’ll also get a chance to see legendary football star and Tiger Beer Brand Ambassador Rio Ferdinand, who will crown the champions.

For fans who’d love to get their hands on one-of-a-kind Tiger Street Football memorabilia including footballs and jerseys signed by Rio Ferdinand, or the chance to meet the legend himself up-close and personal, make sure to check out participating bars near you to find out how. Various contests are running on Drinkies, Tiger Beer’s website and Facebookpage as well, so don’t miss out!

*Tiger Street Football is open to non-Muslims aged 21 and above only. For full details and competition rules, visit www.tigerbeer.my or www.facebook.com/tigerbeermy .

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Tiger Beer Launches Its Chinese New Year Campaign For The Year of The Dog~

Starting the year “full” by stocking up on supplies will symbolize a year filled with good vibes, fortune and prosperity. This is one of the beliefs in Chinese culture that the way we start the year will set the tone for the rest of the year. Heineken Malaysia Berhad offers its loyal consumers a great year that overflows with prosperity and togetherness as Tiger Beer unveiled its Chinese New Year campaign packed full of opportunities to win!

Tiger Beer Launches Its Chinese New Year Campaign For The Year of The Dog ^^

The grand launch event was attended by HEINEKEN Malaysia’s management team, trade partners and members of the media. The event was graced by a stunning lion dance performance to bring out the festive feeling among the guests. While the God of Prosperity engaged with the crowd by giving away Mandarin oranges and fortune cookies, guests had the opportunity to participate in a Yee Sang tossing ceremony, gleefully wishing for a bountiful year ahead that will overflow with prosperity and togetherness. Guests were then treated to a delightful dinner while being entertained by May Mow, a local singer, who invoked their joyful spirits ;)

delightful dinner with joyful spirits~

During this delightful season, consumers who fill their glasses with Tiger Beer and other HEINEKEN Malaysia products at participating coffee shops, food courts and Chinese restaurants, can instantly redeem a pack of limited-edition Tiger Beer playing cards while also having the opportunity to take home prizes such as cash ang-pows worth RM99 or cans of Apple Fox Cider ;)

Exclusive Tiger Beer Mahjong sets are on offer at participating stores too. Consumers can own a set at RM99 only, while stocks last, when they purchase one 24-can pack of Apple Fox Cider and two 24-can packs of any other HEINEKEN Malaysia products. Consumers can also keep an eye on the new packaging for Tiger Beer and Guinness during this festive period, designed to make the Chinese New Year celebrations merrier this year.

On top of that, shoppers at selected Tesco outlets in Peninsular Malaysia who purchase HEINEKEN Malaysia products worth RM200 and above will be able to play a game and win even more prizes. Three consumers will also score themselves an opportunity to sprint around a TESCO store to fill their carts with items that will be paid for by Tiger Beer!

a great year that overflows with prosperity~~ ^^

cheers~ for a year of prosperity!

For more information on Tiger Beer Chinese New Year Campaign 2018 and the abundance of promotions, as well as the dates and locations of outlet events, please visit https://www.facebook.com/TigerBeerMY. *These promotions are only open to non-Muslims who are 21 years old and above

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3890Tigers campaign launches in Malaysia——JOIN TIGER BEER IN TAKING A STAND FOR TIGERS

Tiger Beer fans might notice something different about the design on bottles and cans of Tiger Beer this month – the iconic tiger in the logo has gone missing. It comes as the 3890Tigers campaign launches in Malaysia, asking consumers to uncage their creativity and join Tiger Beer in taking a stand against the illegal tiger trade  -(￣^￣)ゞ 

The campaign references the fact that, globally, there are estimated to be 3890 tigers left in the wild today – following 96% of the population being wiped out in the past 100 years. The Malayan Tiger is in an even more critical condition, with only as few as 250 left in the wild. One of the most serious threats to the survival of the species is poaching for use in ‘traditional medicines’. Despite the trade in tiger parts being illegal – and their use having no proven health or medicinal benefits – the practice continues to this day across the world.

3890Tigers campaign launches in Malaysia——JOIN TIGER BEER IN TAKING A STAND FOR TIGERS -(￣^￣)ゞ

3890Tigers campaign launch @ Bricks & Barrels, Desa Sri Hartamas

spot the difference ;) ——“Can you imagine a world without tigers?”

By removing the proud animal from its logo, Tiger Beer poses the question – “Can you imagine a world without tigers?”, and forms part of a larger campaign aimed at raising global awareness of the issue. It follows a recent announcement from Tiger Beer that it would donate USD 1 million to tiger conservation efforts in a bid to help protect tigers in the wild. 

Tiger Beer is now asking Malaysian consumers to join them in taking a stand, and helping to raise awareness of the consequences of the illegal tiger trade. Working in partnership with six artists from around the globe – Malaysia’s Kenji Chai, China’s Hua Tunan, France’s Mademoiselle Maurice, Russia’s Nootk, UK’s Nick Gentry and USA’s Tran Nguyen – Tiger Beer has released an online tool which allows people to instantly create one-of-a-kind selfie art generated by AI.  

By uploading a selfie on ☛ 3890Tigers.com, users can choose from a range of signature styles including enigmatic street-art-meets-calligraphy, delicate paint and ink illustrations and fluttering rainbow origami to personalise their picture before posting it on social media to show their support ;)

3890Tigers campaign launches in Malaysia——JOIN TIGER BEER IN TAKING A STAND FOR TIGERS ;)

☛ 3890Tigers.com

In addition to using the AI tool on the website, those in Klang Valley will get the chance to pledge their support in person over the next month at pop-up ‘pledge booths’ in selected bars and supermarkets. Apart from that, customers who purchase Tiger Beer during these events can redeem an exclusive personalised Tiger t-shirt designed by Malaysian artist Kenji Chai ;)

Jessie Chuah, Marketing Manager of Tiger Beer and visual artist Kenji Chai @ 3890Tigers campaign launch

Adding to this is a nationwide consumer promotion that run across pubs/bars, hypermarkets/supermarkets & coffeshops/foodcourts that enable consumers to get their hands on exclusive Tiger Beer merchandise designed by Kenji Chai and renowned Malaysian artist Nestwo, including limited-edition vacuum flasks, canvas tote bags, pillows, and multipurpose openers. Furthermore, they’ll stand a chance at winning a trip to India to see tigers thriving in the wild.

The campaign will conclude with a showcase event at Publika Mall, Kuala Lumpur, on Global Tiger Day – 29^th July. Art from the 6 international artists will be on display alongside 250 individual tiger art pieces designed by local artists, symbolising the estimated number of Malayan Tigers left in the wild.

only about #3890tigers are left in the wild worldwide, let's pledge to change their fate today
-(￣^￣)ゞ ☛ 3890tigers.com

To create your unique selfie and show your support for the cause, visit 3890Tigers.com. For details of where you can catch the pop-up pledge booth, and for more information on the campaign, log on to www.facebook.com/tigerbeermy.

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Tiger STREATS Gathered Foodies Under One Roof For an Intriguing Culinary Experience ft. Michelin-starred Street Food Chef Hawker Chan & Contemporary Chef Jeff Ramsey

Over 700 food lovers sat shoulder to shoulder around the street food table, sharing ice-cold Tiger beers at Tiger STREATS. Held at a vibrant street meets fine dining pop-up restaurant, MH Platinum Warehouse in Setapak, guests were in for a dramatic mash-up between two chefs who are worlds apart, but share the honour of a Michelin Star fame in the culinary world ;)

Tiger STREATS pop-up dining @ MH Platinum Warehouse in Setapak ^^

Tiger STREATS pop-up dining ^^

a toast to Tiger ;)

The world’s first ‘street food meets fine dining’ culinary collaboration featured Hawker Chan, of the first hawker stand to win a prestigious Michelin Star - Hong Kong Soya Sauce Chicken Rice and Noodle in Singapore and Jeff Ramsey, former Executive Chef at the Michelin-starred Mandarin Oriental Tokyo hotel, and current owner and chef of progressive modernist restaurant Babe KL.

Brand Ambassadors at Tiger STREATS ;)

Guests were treated to a menu of contrasts by both chefs starting with appetisers by Chef Ramsey called ‘Down the Rabbit Hole’ an intriguing take on well-loved local favourites nasi lemak and roti banjir.  This was followed by ‘Laksa Injections’, tubes packed with the flavours of three types of laksa b^^d

Down the Rabbit Hole by Chef Jeff Ramsey ^^

Laksa Injections by Chef Jeff Ramsey ;)

Hawker Chan’s signature Chicken Rice was next on the menu, giving the crowd a chance to taste the dish which attracted the attention of the Michelin judges b^^d Those with a sweet tooth found delight in the dessert, a collaboration between Hawker Chan and Chef Ramsey called ‘Two Makes a Blossom’. This culinary masterpiece, created exclusively for Tiger STREATS, featured an aromatic combination of Asian pears with a rosewater and honey mousse that enhanced the homely taste of the classic flower jelly. Fermented Roselle and its syrup coupled with a mint garnishing topped off this breezy dessert.

Chef Jeff Ramsey and Hawker Chan Hon Meng preparing their dishes at Tiger STREATS b^^d

Chef Jeff Ramsey and Hawker Chan Hon Meng tossing the yee sang at Tiger STREATS ^^

Chef Jeff Ramsey and Hawker Chan Hon Meng with their dishes at Tiger STREATS b^^d

Michelin-Starred Soya Sauce Chicken by Hawker Chan b^^d

exceptional indeed!! b^^d

Guests were in for another surprise when the hawker stations were revealed, offering everyone more food to enjoy. Prepared by renowned food establishments in Malaysia - Tujo Bar-sserie & Grill, Chocha Foodstores, Hoppers, and Inside Scoop - the hawker stations carried contemporary interpretations of local street food where guests were able to have a bite of traditional food with a touch of modernity. 

Nasi Lemak Appam by Hoppers

Loh Mai Kai with a Twist by Tujo Bar-serrie & Grill

Fried Cempedak Ice Cream by Inside Scoop

Alongside the great food, there were also some amazing performances by Tiger Jams finalists, Rozella and Son of a Policeman, to keep the crowd entertained. 

Rozella @ Tiger STREATS

Son of a Policeman @ Tiger STREATS

DJ Ruud of Indiego spinning at Tiger STREATS 0oo0 0oo0

guests at the Headline Generator Wall at Tiger STREATS ;)

As the night went on, guests were presented with an unexpected Tiger STREATS inspired Yee Sang dish in conjunction with the commencement of Tiger Beer’s Chinese New Year 2017 campaign. Prepared with a new twist on tradition to kick off the new lunar year, the Yee Sang dish was filled with unexpected ingredients such as dried prawn crackers and satay sauce for added abundance and prosperity in the year ahead.

Tiger STREATS yee sang ;)

 an early yee sang  tossing @ Tiger STREATS ;)

It was indeed a night to be remembered as guests went home safely, leveraging on the special tie-up between Tiger STREATS and GRAB that offered a safe promo code ride. For more information on Tiger STREATS and to view photos from the event, please visit Tiger Beer’s Facebook page www.facebook.com/tigerbeermy.  

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Michelin Star to Shine @ Tiger STREATS: Connects Opposite Ends of the Culinary World

In our polarized world, where everything from politics to fashion conspires to keep us apart, there is one place where old and young, East and West, fat cats and underdogs all sit shoulder to shoulder: sharing an ice-cold Tiger Beer at the street food table ;)

To celebrate the power of Tiger Beer and street food and how the two bring us closer together, Tiger Beer is launching Tiger STREATS. An intriguing pop-up restaurant concept, where two chefs who are worlds apart, but share the honor of Michelin Star fame, will join forces for the first time. A global event, Tiger STREATS launched first in Sydney, followed by Auckland, then New York City, before returning to Tiger Beer’s Asian homeland, Kuala Lumpur.

Michelin Star to Shine @ Tiger STREATS: Connects Opposite Ends of the Culinary World

Tiger STREATS resident Hawker Chan, of the first hawker stand to win a prestigious Michelin Star - Hong Kong Soya Sauce Chicken Rice and Noodle in Singapore - will pair up with Jeff Ramsey, former Executive Chef at the Michelin-starred Mandarin Oriental Tokyo hotel, and current owner and chef of progressive modernist restaurant Babe KL. They will combine their skills and passion to craft an unprecedented exclusive dining experience held at MH Platinum Warehouse, Setapak, Kuala Lumpur, on 17th December 2016. On offer will be an intriguing and unique collection of fusion dishes combining traditional Asian street food and contemporary fine dining cuisine b^^d

Tiger STREATS ft. Michelin-starred street food chef Hawker Chan & contemporary chef Jeff Ramsey

In addition to the ‘Unexpected Connection’ of the culinary mash-up, the Tiger STREATS event will carry this concept through in a venue which showcases the vibrancy of the street, where plastic meets porcelain, and savoury meets sweet, accompanied by various brews from Tiger Beer. From the décor to the dishes, everything about Tiger STREATS is sure to stir up the appetite of patrons from all walks of life.

win your exclusive passes to Tiger STREATS exclusive pop-up dining experience held at @ MH Platinum Warehouse, Setapak, Kuala Lumpur, 17th December 2016

For more information on this campaign and find out how to secure your exclusive passes to the Tiger STREATS event on December 17th, visit Tiger Beer’s Facebook page  now @ www.facebook.com/tigerbeermy ;)

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Sungai Long 668 美食中心：隐藏在运动场里的好味道 @泰式猪肉串 @香酥炸鸡排 @包师傅包子点心 @香辣辣香饭 @辣汤猪肉粉 @家乡滑鸡饭

Sungai Long 668 美食中心：隐藏在运动场里的好味道 @泰式猪肉串 @香酥炸鸡排
@包师傅包子点心 @香辣辣香饭 @辣汤猪肉粉 @家乡滑鸡饭

双溪龙镇和蕉赖一带的吃货朋友们注意啦，日前接获友人邀约前往这里一家营业才刚满一个月的新开张美食中心搜寻美食，没想到位置特殊隐藏在运动场里的美食中心居然颇具规模概括了近二十摊贩的个各种中式、西式、泰式风味美食而且其中还不乏惊喜和好味道，在这里抢先报给大家知道顺道邀请大家一同来尝鲜啦 ;)

Sungai Long 668 美食中心：隐藏在运动场里的好味道 

@泰式猪肉串 @香酥炸鸡排 @包师傅包子点心 @香辣辣香饭 @辣汤猪肉粉 @家乡滑鸡饭

开业刚满一个月的Sungai Long 668 美食中心日前才正式庆贺开张，刚好赶上了他们家的烟火秀 ;)

位于Sungai Long Budiman Business Park旁的Sungai Long 668 美食中心（毗邻Challenger Badminton & Futsal Sports Centre羽球与室內足球运动中心）绝对是爱磕美食却懒得奔波的吃货朋友们的好去处，这里各式中、西、东南亚美味云集选择众多，道地的本土料理如肉骨茶、烧鱼、串烧、猪肉粉、西餐乃至于包子点心等在这里都找得到哦，虽然和同行友人已经开启吃货模式狂点了一桌子的美食感觉却还是有不少的遗珠只能留待下回品尝咯 :P 

多选择的地道美食在这里都找得到，而且价格也挺大众化的 :)

吃货模式启动！话说这还不是全部的美食啊感觉太澎湃了 :P

在众多尝试过的美食里个人推荐的有以滑嫩菜园鸡料理的家乡滑鸡饭，鸡肉超滑嫩料理的刚刚好的口感就算放久了也依然丝毫不受影响感觉很不错哦 ;) 另一个惊喜则是泰式风味的烤猪肉串啦，这个个人游泰必磕的泰国国民小吃没想到居然在这里意外碰上了，而且风味较之在泰国夜市吃的毫不逊色哦 ^^ 喜爱炸鸡排酥脆口感的朋友们则可以试试这里的西餐，据说摊贩老板可是师承五星级酒店餐厅哦，炸得金黄酥脆口感刚刚好的炸鸡排完全不会柴搭配蘑菇酱超顺口der~ ;)

表皮Q滑肉质软嫩多汁的家乡滑鸡饭 b^^d

个人超爱的泰式烤猪肉串 ^^

金黄酥脆的颜色光看就很诱人了 ^^

现烤鸡翅&沙爹

沙爹&鸡翅，个人更偏爱沙爹 ;)

喜爱暖胃汤水的朋友们则不妨试试这里用料实在的辣汤猪肉粉及咖喱面，辣汤猪肉粉可以依据自己的辣度喜好让老板调胡椒的比例（个人是觉得不必加入太多胡椒原本微辣的汤头搭配猪肉内脏就已经很够味了），而椰奶香满满的咖喱面个人觉得是还可以再加点辣椒酱提味，香辣带点青桔酸的汤头配上黄面或更能吸附汤汁的米粉大口吸入感觉超棒的 b^^d

椰奶香满满的咖喱面 ;)

用料实在的辣汤猪肉粉 b^^d

叻沙

当然磕了一堆美食来杯冰冰凉凉的果汁最对时啦，要是有Sungai Long 668 美食中心这般加码般的巨型果汁就更完美咯 b^^d

加码版的巨型果汁，感觉有1-1.5升啊 :P

冰凉消暑，赞！ :P

想要来些小点心的话包师傅的包子和点心也蛮不错吃的哦，除了大颗饱满的各种烧卖这里还有全马独家首创的各种养生包子哦下回来一定要试试看 ;)

包师傅包子点心 ^^

各种大颗饱满的烧卖 b^^d

友人表示炒粿条还不赖锅气火候都有 :)

炒粿条

星洲米

主打健康美味的香辣辣香饭配菜从咖喱鸡到山猪肉都有，味道都很入味 ;)

香辣辣香饭，配菜可以依个人喜好随意搭配 ;)

酿料

马来亚蕉叶烧鱼

老板是华人但烧鱼却是道地的友族风味 ;)

辣汤猪肉粉 ^^

泰国串烧 ^^

超丰盛的大马式道地风味美食 ^^

Sungai Long 668 美食中心位置就在SILK高速大道Sg Long出口附近与Honda 4S centre Sungai Long同排（Challenger Badminton & Futsal Sports Centre羽球与室內足球运动中心旁），使用waze或google map搜寻Sungai Long Budiman Business Park导航即可。这里周末可是人潮汹涌座无虚席哦想来请早 ;)

Sungai Long 668 美食中心

No.Lot 1716, Batu 11, 

Cheras 43000, Kajang, Selangor,

Malaysia.

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