United Legend is Here：Uncage your skills with Rio Ferdinand at Tiger Street Football 2019

Tiger Beer, Malaysia’s No. 1 beer, is taking football back to the streets with the return of Tiger Street Football. Tiger Street Football tournaments will soon be coming to a town near you – providing a platform for streetwise stars to uncage their skills and prove that they have what it takes to be the best. Following a series of Regional Qualifiers kicking off in July, the top-rated teams will compete against each other at the Grand Finals to find the ultimate champions. The winners will walk away with a cash prize of RM10,000, a trophy presented by legendary football star and Tiger Beer Brand Ambassador Rio Ferdinand, and of course, the ultimate bragging rights!

Sign up to showcase your football skills and stand to win RM10,000 presented by legendary football star and Tiger Beer Brand Ambassador Rio Ferdinand ^^^

Ferdinand is the natural choice to front the campaign – growing up in a small council flat, he kicked his first ball on the streets of South London, Peckham; the place where he honed his football skills and learned to get up again and again, no matter how many times he got knocked down.

If you and your friends are football players with great passion for the sport, this is your time to shine – teams of six are invited to register now at www.drinkies.my/tigerstreetfootball for a fee of RM100. Regional Qualifiers will begin in Kuala Lumpur on 13^th July, followed by Penang on 14^th July and Johor Bahru on 20^th July. In addition to entry into the tournament, each team will receive exclusive Tiger Street Football kits and a Tiger football on the day of their Regional Qualifier.

The Grand Finals will see 8 of the best teams compete for the title - the first and second place from each Regional Qualifier and two ‘wildcard’ teams – those with the best goal difference across all qualifiers. 

Footie fans who want to watch the top teams going head to head at the finals should clear their schedule from 6pm onwards on Saturday 27^th July and kick on down to TREC KL for the Tiger Street Football Festival. In addition to the exhilarating Grand Finals, there will be an array of fun football activities, live music, delicious food and of course - plenty of ice-cold Tiger Beer. They’ll also get a chance to see legendary football star and Tiger Beer Brand Ambassador Rio Ferdinand, who will crown the champions.

For fans who’d love to get their hands on one-of-a-kind Tiger Street Football memorabilia including footballs and jerseys signed by Rio Ferdinand, or the chance to meet the legend himself up-close and personal, make sure to check out participating bars near you to find out how. Various contests are running on Drinkies, Tiger Beer’s website and Facebookpage as well, so don’t miss out!

*Tiger Street Football is open to non-Muslims aged 21 and above only. For full details and competition rules, visit www.tigerbeer.my or www.facebook.com/tigerbeermy .

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HEINEKEN® STAR SERVE CROWNS 2018 WINNER! Next Stop-Amsterdam!

Malaysia has a new ‘star’ bartender, as the Heineken® Star Serve 2018 winner was crowned today at Blackbox, Publika. In a tightly-contested finale, eight of Malaysia’s finest bartenders went head-to-head to bag the title of the best Heineken® bartender in Malaysia, with Edilon C. Cauilan from The Beer Factory, Raja Uda emerging victorious.  

Heineken® Star Serve 2018 National Final @ Blackbox, Publika

Edilon C. Cauilan from The Beer Factory, Raja Uda emerging victorious.

Heineken® Star Serve is a programme under HEINEKEN Malaysia’s Star Academy, aimed at training bartenders to deliver the perfect serve of Heineken® every time. This year’s winner has won an all-expense-paid trip to Amsterdam, the home of Heineken®, where he will stand a chance to represent Malaysia at the Heineken® Global Bartender Final in October.

Now in its fifth year, Heineken® Star Serve 2018 saw draught masters Jonathan Chong and Thomas Ling teaching the Heineken® 5-step Pouring Ritual to more than 600 bartenders across eight cities in Malaysia. The top bartender from each city was then invited to Kuala Lumpur for the Heineken® Star Serve National Final.

The Heineken® Star Serve pouring ritual involves five steps:  rinse, pour, skim, check and serve. These 5 steps are the secret to delivering the perfect serve of Heineken®.  Mastery of the ritual, however, is not enough to guarantee the top spot.  Personality and charisma form the Star Factor that plays an important role to stand out from the crowd.

“The perfect Heineken® serve is an art in itself, and HEINEKEN® Malaysia Star Academy takes great pride in ensuring that our consumers get the full Heineken® quality and experience, from brewing to consumption. Through this training programme, we can ensure that fans of Heineken® beer will receive the same high quality serve at world-class standard, no matter where they are”, said Andrew Woon, Sales Director of HEINEKEN® Malaysia.

The Heineken® Star Serve 2018 winner will join 2017 winner Daimler Kenn Cagas, in a face off during the pre-finals in Amsterdam. The winner will then represent Malaysia at the Heineken® Global Bartender 2018 finals the next day. They hope to emulate the success of Sabahan, Eddy Jay Jaimin, who was crowned the Heineken® Global Bartender of the year in 2016.

 

HEINEKEN Malaysia’s Star Academy aims to provide a better drinking experience to fans of HEINEKEN Malaysia’s brews all across the country. This training provides knowledge and helps bartenders hone the art of perfect serve, delivering world-class beers and ciders at a world-class standard.

Heineken® Star Serve 2018 National Final @ Blackbox, Publika

The eight finalists who represented their cities are as follows:

·         Chris Arandela, The Beer Factory Express, Sunway Geo, representing Kuala Lumpur region;

·         Edilon C. Cauilan from The Beer Factory, Raja Uda, representing Penang region;

·         Vickson Leong from Speakeasy Bar and Kitchen representing Ipoh region;

·         Chan Mei Yee from Midnight, Austin, representing Johor Bahru region;

·         Ong Poh Wee from The Beer Factory, Malacca, representing Malacca region;

·         Christopher Dela Cruz Malgapo from The Beer Factory, Sunway Giza, representing Petaling Jaya region;

·         Richard Jugie from Sarawak Club representing Kuching region;

·         Jeffrey Maniego Liban from The Shamrock Irish Bar, representing Kota Kinabalu region.

For more information on Heineken®, log on to www.Heineken.com/my or follow Heineken® on Instagram @HeinekenMY or Facebook/HeinekenMYS.

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Tiger Beer Launches Its Chinese New Year Campaign For The Year of The Dog~

Starting the year “full” by stocking up on supplies will symbolize a year filled with good vibes, fortune and prosperity. This is one of the beliefs in Chinese culture that the way we start the year will set the tone for the rest of the year. Heineken Malaysia Berhad offers its loyal consumers a great year that overflows with prosperity and togetherness as Tiger Beer unveiled its Chinese New Year campaign packed full of opportunities to win!

Tiger Beer Launches Its Chinese New Year Campaign For The Year of The Dog ^^

The grand launch event was attended by HEINEKEN Malaysia’s management team, trade partners and members of the media. The event was graced by a stunning lion dance performance to bring out the festive feeling among the guests. While the God of Prosperity engaged with the crowd by giving away Mandarin oranges and fortune cookies, guests had the opportunity to participate in a Yee Sang tossing ceremony, gleefully wishing for a bountiful year ahead that will overflow with prosperity and togetherness. Guests were then treated to a delightful dinner while being entertained by May Mow, a local singer, who invoked their joyful spirits ;)

delightful dinner with joyful spirits~

During this delightful season, consumers who fill their glasses with Tiger Beer and other HEINEKEN Malaysia products at participating coffee shops, food courts and Chinese restaurants, can instantly redeem a pack of limited-edition Tiger Beer playing cards while also having the opportunity to take home prizes such as cash ang-pows worth RM99 or cans of Apple Fox Cider ;)

Exclusive Tiger Beer Mahjong sets are on offer at participating stores too. Consumers can own a set at RM99 only, while stocks last, when they purchase one 24-can pack of Apple Fox Cider and two 24-can packs of any other HEINEKEN Malaysia products. Consumers can also keep an eye on the new packaging for Tiger Beer and Guinness during this festive period, designed to make the Chinese New Year celebrations merrier this year.

On top of that, shoppers at selected Tesco outlets in Peninsular Malaysia who purchase HEINEKEN Malaysia products worth RM200 and above will be able to play a game and win even more prizes. Three consumers will also score themselves an opportunity to sprint around a TESCO store to fill their carts with items that will be paid for by Tiger Beer!

a great year that overflows with prosperity~~ ^^

cheers~ for a year of prosperity!

For more information on Tiger Beer Chinese New Year Campaign 2018 and the abundance of promotions, as well as the dates and locations of outlet events, please visit https://www.facebook.com/TigerBeerMY. *These promotions are only open to non-Muslims who are 21 years old and above

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Passport International Beerfest Brings Global Experiences to You

October~~ It is that time of the year where we cheers with our friends and family. Where every pub, bar, tavern, and bistro in town will celebrate beer and cider’s glorious existence. This year, Heineken Malaysia Berhad has got something up its sleeves for beer lovers ;)

Taking the celebration to a whole new level with an international beer and cider experience, Heineken Malaysia Berhad——introduced its brand new initiative, Passport International Beerfest in an extravagant event at TREC KL! The event was filled with exciting activities such as percussionist band, dance performances, stilt walkers, jugglers, magicians and brand ambassadors dressed up in Japanese and German costumes. There were also Irish models who marched around the event grounds making the festival merrier ^^

Heineken Malaysia Berhad's Passport International Beerfest began with a bang on Sept 22, 2016 at Trec KL. Let the festivities begin!

Passport International Beerfest @ Trec KL

  Passport International Beerfest via Heineken Malaysia ft. stilt walker and mime for the launch ;)

the living statue :P

Passport International Beerfest is an all-out celebration of HEINEKEN Malaysia’s range of beers and ciders from The Netherlands, England, Germany, Ireland and Asia, and a chance to bring to life the experiences and cultures behind each of them.

4D virtual reality booth set up for Passport International Beerfest @ Trec KL

Let the festivities begin! #passportbeerfest

Aspire to bring all beer lovers a bigger, better and improved experience through a virtual reality globe simulator, the digital experience will give discerning drinkers an opportunity to explore another country and its culture while enjoying the brews of their choice at the same time. On top of that, consumers will not only be enjoying attractive promotions but will also be able to own a set of six limited edition Passport International Beerfest collectible mugs as memorabilia throughout the celebration across selected outlets during this campaign period ;)

virtual reality simulation created by Heineken Malaysia Berhad for Passport International Beerfest ;)

six limited edition Passport International Beerfest collectible mugs up for grabs ^^

Passport International Beerfest @ TREC KL marks the start of the month-long campaign, for more information on Passport International Beerfest and to know more on how to be a part of the celebration, log on to www.facebook.com/PassportInternationalBeerfest ;)

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It's Back! Heineken #Thirst2015 #‎WeAreAllStardust‬

Mark your calendar party peeps! This April 25th (Saturday), Heineken Thirst returns with an innovative new show to delight its Malaysian fans ^^ Themed ‪We Are All Stardust #‎WeAreAllStardust‬, #Thirst2015 is foreseen to transform the MIECC at Mines Resort City into a cosmic spectacle featuring world class light shows, pyrotechnics and acrobatic performances alongside the sounds of Dash Berlin, R3hab, Goldfish & Blink, BATE, XU and Hulkas! 0oo0 0oo0

Thirst 2015: We Are All Stardust I April 25th I MIECC at Mines Resort City

#Thirst2015 #‎WeAreAllStardust ft. Dash Berlin, R3hab, Goldfish & Blink,
BATE, XU and Hulkas ^^

Earlier, on 10th March at KL Live, a specially invited audience was treated to an exclusive preview of this new show. Arriving at the blacked out venue, the crowd was treated to a warm-up set from Hulkas before being ushered to the stage area where Thirst 2015: We Are All Stardust was revealed.

2010, 2011, 2012, 2013.. and now.. are you ready for #Thirst2015 ^^

warm-up set from Hulkas @ #Thirst2015 #‎WeAreAllStardust preview

#Thirst2015

#‎WeAreAllStardust

cosmically costumed international dancers rose from the audience and took to the stage accompanied 
by hypnotic visuals and laser light shows b^^d

Set to be a major step forward to create Malaysia’s first home-grown high concept dance music event, Thirst 2015: We Are All Stardust mark for the first time such a show has been specially designed for the Malaysian audience. A multinational team of experiential experts will spend days terraforming MIECC into an other-worldly experience. Expect textured video screens, lasers and Special FX backdrop with thematically costumed dancers and performers to bring to life the music of top DJs and producers —— Dash Berlin, R3hab and Goldfish & Blink.

#Thirst2015 #‎WeAreAllStardust

this is only the beginning.. ;)

The space is set to brings our galactic history, present and future to life, get ready for a night of an inimitable experiences, shared moments and sounds that is unique to the universe of Heineken Thirst, #Thirst2015 #‎WeAreAllStardust ~

To be part of Heineken #Thirst2015 #‎WeAreAllStardust and more exciting calendar of events, stay tuned to Heineken's Facebook page @ www.facebook.com/Heineken or Twitter @ www.twitter.com/Heineken_MY ;)

#Thirst2015 #‎WeAreAllStardust set times update 

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GAB CNY Media Launch 2015 @Grand Imperial Royale Restaurant, Sunway

While people from around the world are still busy with their Christmas count down, just last Wednesday media and guests of Guinness Anchor Berhad (GAB) gathered at Grand Imperial Royale Restaurant, Sunway as we had an enjoyable CNY dinner. Yes you heard me right, that’s one for the upcoming CNY 2015 and we kinda move thing forward a bit simple because we wana have a CNY celebration before anyone else, safe to said, we accomplish it marvelously V^^v 

GAB CNY Media Launch 2015 @Grand Imperial Royale Restaurant, Sunway

first lucky charm of 2015 ^^

Along with the CNY dinner Tiger Beer unveiled their ‘Celebration of Golden Prosperity’ campaign to reward its loyal consumers with bountiful, golden returns valued at RM 2.2 million in the upcoming prosperous Year of Goat! b^^d 

Feels like winning yourself some amazing prizes including 100 pure gold bars for the upcoming CNY? Here's how: simply grab any big bottle of Tiger Beer, Guinness, Heineken or Anchor between 5th January 2015 - 28th February 2015 and look out for the winning bottle cap liners, once you've get the winning bottle cap liners all you've to do is to answer a few questions correctly and you'll walk away with either a piece of the 100 pure gold worth up to RM 1 million or other exciting prizes such as 100,000 bottles of Tiger Radler and 800 x RM 388 filled ang pow packets ;)

AND that's not all, while most of the prizes are redeemable instantly, the 100 consumers who have gotten hold of the winning bottle cap liners will gather at a grand finale event to be held in Klang Valley where you guys will have an opportunity to crack open a golden egg, revealing if you are the lucky winner who won either one of 10 x 500 g or one of 90 x 10 g pure gold after answering a few questions correctly ^^

GAB management team officiating the launch of Tiger Beer's 'Celebration of Golden Prosperity'

'Celebration of Golden Prosperity' ;)

toast for the launch of Tiger Beer's 'Celebration of Golden Prosperity'

CNY celebration wouldn't complete without a joyful 'lou sang'- The management team of GAB tossed 'lou sang' for a prosperous Chinese New Year at Tiger Beer's 'Celebration of Golden Prosperity'

and that's not all, we've a photogenic lion in the house ;)

lion dance at Tiger Beer's 'Celebration of Golden Prosperity'

first CNY dinner for 2015 in December 2014, awesome! XD

a toast for the Golden Prosperity moments ahead ^^

Chinese New Year marks a time of celebration together with the reunions between family and friends, for the Year of Goat look out for the ‘Celebration of Golden Prosperity’ campaign by GAB while raise your glasses and cheer Yum Seng with family and friends as its gonna be an egg-citing moments ahead with all those amazing prizes awaits ;)

For more information on the ‘Celebration of Golden Prosperity’ campaign, log-on to www.gab.com.my. This promotion is open to non-Muslim Malaysians who are 18 years old and above.

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Heineken CIMB Classic Sundown Party @Kuala Lumpur Golf & Country Club (KLGCC)

The international premium beer Heineken commemorated its second year at CIMB Classic with an exclusive party on the course of Kuala Lumpur Golf & Country Club (KLGCC). Though I’m not really a golf person however partying on the greens with remarkable views of KLGCC’s distinguished course featuring a unique line-up of performances while enjoying a glass or two of the specially crafted Heineken cocktails, that sounds exactly like something not to be missed ;)

It wasn't really the kinda weather that we prefer upon our arrival, luckily the thunderstorm gone off quickly :)  #HDR

..and its time to party on the refreshing greens ;)

Heineken CIMB Classic Sundown Party @ KLGCC, love the view b^^d

To mark Heineken’s second year in collaboration with the top golf tournament in Southeast Asia, the event’s showcases were devised within a theme of collaboration. Hence in conjunction with the theme we were pleased to have an award-winning mixologist treated us to some specially-created Heineken-infused cocktails served only at the party b^^d

award-winning mixologist Ben Ng showcases his flair at mixing unique Heineken cocktails specially created for the party. Fresh freezing Heineken Passionfruit Sorbet coming right up ;)

Heineken Mimosa, a classic cocktail with a Heineken twist (Left) and Heineken Dark Art, a cocktail with dark flavours and theatrics b^^d

specially-created Heineken-infused cocktails, only available at the Heineken CIMB Classic Sundown Party :)

Also featured at the Heineken CIMB Classic Sundown Party- talented DJ Nikki and Malaysia’s leading progressive house music DJ Blink treating the guests with some uplifting progressive beats, speed painting showcase by mural artist by Angel Ng plus a unique stringed instruments collaboration between prolific French cellist, Florian Antier and guitarist Adieu Adyu.

DJ Nikki kick-starting the party

world class hospitality @ Heineken CIMB Classic Sundown Party :)

Heineken CIMB Classic Sundown Party

Live guitarist-cellist duo by prolific French cellist, Florian Antier and guitarist Adieu Adyu.

exciting act by DJ Blink, Malaysia’s leading progressive house music DJ :)

guests having an awesome Heineken Green experience at the party, after golf competition starts now :P

Nuffnang Bloggerati in da house :)

one final glass before ending the post, simply because I'm lovin' it :P

For more on Heineken’s exciting events and experiences, log-on to Heineken’s Facebook page @ www.facebook.com/heineken or Instagram @ www.instagram.com/heinekenmy.

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