Passport International Beerfest Brings Global Experiences to You

October~~ It is that time of the year where we cheers with our friends and family. Where every pub, bar, tavern, and bistro in town will celebrate beer and cider’s glorious existence. This year, Heineken Malaysia Berhad has got something up its sleeves for beer lovers ;)

Taking the celebration to a whole new level with an international beer and cider experience, Heineken Malaysia Berhad——introduced its brand new initiative, Passport International Beerfest in an extravagant event at TREC KL! The event was filled with exciting activities such as percussionist band, dance performances, stilt walkers, jugglers, magicians and brand ambassadors dressed up in Japanese and German costumes. There were also Irish models who marched around the event grounds making the festival merrier ^^

Heineken Malaysia Berhad's Passport International Beerfest began with a bang on Sept 22, 2016 at Trec KL. Let the festivities begin!

Passport International Beerfest @ Trec KL

  Passport International Beerfest via Heineken Malaysia ft. stilt walker and mime for the launch ;)

the living statue :P

Passport International Beerfest is an all-out celebration of HEINEKEN Malaysia’s range of beers and ciders from The Netherlands, England, Germany, Ireland and Asia, and a chance to bring to life the experiences and cultures behind each of them.

4D virtual reality booth set up for Passport International Beerfest @ Trec KL

Let the festivities begin! #passportbeerfest

Aspire to bring all beer lovers a bigger, better and improved experience through a virtual reality globe simulator, the digital experience will give discerning drinkers an opportunity to explore another country and its culture while enjoying the brews of their choice at the same time. On top of that, consumers will not only be enjoying attractive promotions but will also be able to own a set of six limited edition Passport International Beerfest collectible mugs as memorabilia throughout the celebration across selected outlets during this campaign period ;)

virtual reality simulation created by Heineken Malaysia Berhad for Passport International Beerfest ;)

six limited edition Passport International Beerfest collectible mugs up for grabs ^^

Passport International Beerfest @ TREC KL marks the start of the month-long campaign, for more information on Passport International Beerfest and to know more on how to be a part of the celebration, log on to www.facebook.com/PassportInternationalBeerfest ;)

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Guinness Anchor Berhad sets New ‘Mugnificent’ Record @ GAB Oktoberfest Launch 2014

Exciting times are ahead with best month of the year approaching! With October literary right around the corner it’s just about time to bring in some of the greatest event for the upcoming month. Beer lovers may I present to you— GAB Oktoberfest Launch 2014 ft. a new ‘Mugnificent’ record in The Malaysia Book of Records~

Just last Tuesday media and fans of GAB gathered @ The Tavern where we were given a glimpse of what’s in store throughout the month of October in conjunction with GAB Oktoberfest Launch 2014. 

GAB Oktoberfest Launch 2014 @The Tavern, Guinness Anchor Berhad,
Petaling Jaya, Malaysia.

a quick shot of the lovely interior of The Tavern before the event starts :)

a glimpse of what’s in store throughout the month of October- popular German fare, traditional Oompah band, 
beer stein race & more b^^d

Oktoberfest beers, which is your favourite? ;) 

bottles or pints ready for serving ^^ notice something at the neck of the bottles? Scroll down to find out what it is ;)

And ladies & gentlemen, behold: the New ‘Mugnificent’ Record by GAB- Standing at 2.6 m high and 1.72 m wide, we have the Malaysia’s Biggest Mug in the house! *clapclap*

the new record was endorsed by The Malaysia Book of Records at the event and YES its Official ;)

Malaysia’s Biggest Mug #GAB #Oktoberfest2014 #TheMalaysiaBookofRecords

best thing about Oktoberfest, a wonderful line-up of beers ready for serving ;)

and of course the festival wouldn't complete with some delectable German Sausages b^^d

answer reveals, how's my new moustache looks :P

guests having a great time participating in beer stein race :)

wish to see it for yourself? Be sure to note the following dates and locations of Malaysia’s Biggest Mug ;)

Feeling all fired up for the upcoming Oktoberfest celebrations? Come join the excitements and have a closer look at this gigantic size mug at the dates below, you might just be one of five lucky winners who get to walk away with One Year’s supply of Tiger Beer! 

Malaysia’s Biggest Mug Dates & Locations:

·       Oct 2: Festival Walk, Ipoh

·       Oct 3 and 4: Setia Walk, Puchong and Auto City, Penang

·       Oct 10 and 11: Scott Garden, PJ and Upper Penang Road

·       Oct 16: Desa Sri Hartamas

·       Oct 17 and 18: Changkat Bukit Bintang and Jonker Street, Malacca

·       Oct 24 and 25: Sunway Giza, PJ and Sutera Mall, Johor Bharu

All you have to do is to partake in Malaysia’s Biggest Mug “Guess the Litre” challenge, make your best estimation on volume of liquid the receptacle can hold and the correct or closest guess win ;) 

AND there's more, to get your own hand-held version of GAB Oktoberfest mug which available in two designs, simply buy four pints or two jugs or two buckets or a tower of either of the participating brands (Tiger, Guinness, Anchor, Heineken, Kilkenny, Kirin, Smirnoff, Strongbow, and Paulaner) & you'll get one mug for free ;)

GAB Oktoberfest mug up for grab :)

For more news and exciting activities for the upcoming GAB’s Oktoberfest 2014, log-on to GAB’s Oktoberfest Facebook page @ https://www.facebook.com/OktoberfestMY.

 

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GAB OKTOBERFEST MALAYSIA 2013~^^

I wanna play a game, you have to make a guess..lol.. No worries, nothing will happen to you if you get it wrong.. So here’s d question: Guess a celebration/festive event from the description bellow:

- A celebration which goes way back to 1810 for its first appearance.

- Official celebration commence from the middle of September to the first Sunday of October.

- Originated from Deutschland however evolved over time to a worldwide celebration.

- Comes with lots of elements namely horse races, traditional costumes street parades, live music, dancing, delightful German cuisines & bier.

- Here in Malaysia we celebrate it with delightful German Sausages, pork knuckle & a huge mug of Paulaner bier.

Yup that’s right. The world LARGEST and most celebrated Bier festival on Earth *Drum roll*----OKTOBERFEST is back! *clap clap*

This month, the leading beer and stout company in Malaysia Guinness Anchor Berhad (GAB) will be celebrating this marvelous festival with all its fans & lovers through a series of themed parties all across the country. Expect wonderful evening with mouthwatering food from around the world, tons of exciting contests & promotions AND of course, wide selection of award-winning beers including Tiger, Guinness, Heineken and the official Paulaner Oktoberfest Bier, brought to you exclusively via GAB Malaysia. Sounds marvelous? Well that is not all, drop by early to any of the events and get yourself a special edition 1 liter Ceramic Oktoberfest Mug while enjoying your choice of GAB’s iconic brews. 

Oktoberfest Malaysia: MUST EAT!!

Oktoberfest Malaysia: MUST DRINK!!

Oktoberfest Malaysia: And Don’t Stop the Party!!~~~

Oktoberfest Malaysia: For The LOVE of Beer~~

Eager to know more? Swing by to the Oktoberfest Malaysia Facebook Page by clicking >HERE: https://www.facebook.com/OktoberfestMY<  for more details of GAB Oktoberfest Malaysia promotions & events. ^^

*Quick facts of Paulaner Oktoberfest beer ^^

- It is 380 years old, 1^st brewed by the Paulaner monastery monks back in 1634, however it is still the “youngest” of the Oktoberfest Beers.

-  It is a lager with distinctly different brewed process comparing to the common Paulaner range wheat beer.

- It is slightly stronger (13% proof, 6% alcohol) that those “non-Oktoberfest” variants.

Oktoberfest Malaysia: Cheers~ True Love Found :P

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