What better way to usher in the Chinese New Year festivities
and carry forth 2014 New Year celebrations with the world’s no. 1 international
premium beer. ^^ This year Heineken gives consumers more reason to revel
this festive season with the introduction of three new products, namely the Heineken CLUB
Bottle, Heineken
DraughtKeg and Heineken Extra Cold, to create the perfect
partner for your legendary festive celebrations!
Coming up 1st is the unique Heineken CLUB Bottle which made
its debut appearance in Malaysia about a month ago at the >Heineken Thirst 2013<,
a night which Heineken fans & lovers gain a magical overwhelming party experience
:)
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| Heineken CLUB Bottle |
Unveil the magic of the night as the limited
edition Heineken CLUB bottle makes a star
appearance in Heineken’s array of offerings this holiday season. Designed by Matt W. Moore and launched recently
at last year’s Milan Design Week, the bottle features the designer’s inimitable
vector-funk style and is influenced by the mesmerizing origami theme showcased
during the Milan Design Week itself.
Under natural light in its understated beauty,
the aluminium bottle bears a frosted geometric pattern and signature green
star; as you enter the club, the dark indigo glow of the UV light unveils the
magic of the bottle that comes to life as it illuminates into a fluorescent
blue & green design. Designed for the night, the edgy Heineken CLUB Bottle and its progressive design
philosophy is an inspiration for the ultimate in party luxury - the
ultra-stylish accessory to complement your legendary moments with Heineken
during the year end festivities. The Heineken CLUB Bottle is available for a
limited time at selected premium clubs nationwide.
Joining the limited edition and super premium Heineken CLUB
bottle in a host of Heineken’s exciting offerings this festive
season are the Heineken DraughtKeg and Heineken Extra Cold. Be it at the dance
club, your favourite bar, or even at the comfort of your home, with these three
amazing products via Heineken which offers a perfect drinking experience, you
are all set for a legendary new year celebration with Heineken’s festive
collection.
Heineken DraughtKeg
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| Heineken DraughtKeg |
Whether you are
throwing a lavish barbeque party in the gorgeous outdoors or doing the
mandatory New Year ccelebration with friends at your home, the sexy Heineken DraughtKeg
is your perfect drinking partner ‘tis season.
The state-of-the-art
DraughtKeg is a signature of Heineken’s innovation. Containing 5 litres of
Heineken beer that enables you to serve and enjoy fresh quality draught beer
poured by yourself, the beer can be kept for 30 days after opening. So there is
no excuse not to carry on the party throughout the festive month of January 2014!
*Together with the
DraughtKeg, Heineken is also introducing The Heineken Tap Challenge; the world’s first virtual draught
experience where lovers of freshly tapped beer are now able to train themselves
in the art of serving the perfect pint of beer. This revolutionary
virtual tap display based on innovative, multisensory kinetic technology plus a
glass with integrated sensors will be introduced in a number of supermarkets
throughout Klang Valley starting 20 December 2013 till 26 January 2014, where
consumers will be able to take the test themselves as per the following
schedule:
20-22 Dec’13
|
28-29 Dec’13
|
3-5
Jan’14
|
10-12
Jan’14
|
17-19 Jan’14
|
24-26 Jan’14
|
CS Mont
Kiara
|
BIG
|
Village Grocer
(Bangsar)
|
CS Subang Parade
|
Mercato Pavilion
|
CS Mutiara D’sara
|
CS KLCC
|
Mercato Damas
|
CS Sunway
Pyramid
|
CS BU
|
CS Mont Kiara
|
TMC Bangsar
|
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| Heineken Extra Cold |
There’s nothing more satisfying than the golden
brew of the perfectly chilled Heineken. With Heineken Extra
Cold, they are taking you to a refreshing, icy, new level. Chilled
between 0 °C – 3 °C, Heineken Extra Cold is colder from the first sip to the
last, giving you a smoother and more intense drinking experience.
Just pop by a bar and ask for a refreshing pint
of draught Heineken Extra Cold for when your
night heats up and you’re in need of an even more invigorating brew. Heineken Extra Cold is available on draught at selected bars nationwide.
Equipped
with these amazing Heineken festive offerings for every occasion, you are
sorted for that incredible celebration in legendary fashion!
To inspire
the festivities, download the Heineken Legendary Celebration guide for fresh
and innovative party ideas at >Heineken’s website< or >Heineken Facebook page< today. ^^
*Content source: G2 PR
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