A New World Calls For A New Style - GUINNESS® New Packaging Launch Party

Hey there beer lovers, if you don’t already know the world’s most iconic black brew GUINNESS® has recently revealed its signature new look for the brand’s Foreign Extra Stout (GFES) variant just last Thursday at an exclusive launch held at The Intermark Kuala Lumpur. Technically I wasn’t at the party but the new packaging is so cool & that’s why I decided to shared it with you guys anyway. :)

Being the first major package redesign for the brand in decades to reveal a contemporary look for the brand, reflective of its modern and young base of drinkers today, the excitement were all over the Guinness® New Packaging Launch Party so without further ado may I present to you- The new contemporary GUINNESS® Foreign Extra Stout (GFES)!  *clapclap*

The stunning venue at The Intermark when the sun went down.

Official Photo Opp: (From L to R) Bruce Dallas, Marketing Director of GAB & Hans Essaadi, Managing Director of GAB.

Official Photo Opp (From L to R): Fiona Huang, Julie Kuan, Lim Ju Lee, Team Guinness Malaysia; Hans Essaadi, Managing Director of GAB; Bruce Dallas, Marketing Director of GAB; Chew Lee Min, Thompson Chuah, Team Guinness Malaysia.

The unveiling of the new Guinness® Foreign Extra Stout bottle~~~

Discover A World Of More! ^^

Words from the director: “From the beauty of the metallic gold finishes, the standout yellow racetracks of colour and the layering of contemporary typography, the new GFES invites the eye and draws the drinker in. The iconic “bull dog” remains on the neck label as the classic icon of Guinness in Malaysia complete with a sweep of Arthur Guinness’ signature which adds to its premium contemporary aestheti.”

"And, while the Guinness packaging may have an updated look, what's inside the bottles and cans is still the same authentic taste that comes from St. James's Gate in Dublin."

GUINNESS® Guests & Lovers with the whole new GFES. ^^

The new look of GFES will include both pint and quart bottles, as well as the 500ml and 320ml cans, which will be available in the Klang Valley and nationwide from 7th November 2013 onwards. So swing by to any of your favourite chill-out spot to check out the brand new contemporary GUINNESS Foreign Extra Stout today. 

Brand new GUINNESS® Foreign Extra Stout. ^^

*photo source G2 PR.