Johnnie Walker® Expands The Scotch Industry with Its Latest Experimental Whiskies——The Blenders’ Batch

Johnnie Walker®, the world’s number one-selling Scotch, houses a team of expert blenders that create the perfect blends, while having hundreds of ongoing new experiments with flavours being carried out by them. Now, for the first time ever, the brand is opening its doors to these experiments with the release of a range of new blends – Johnnie Walker® Blenders’ Batch ^^

A bold experiment in flavour, Johnnie Walker® Blenders’ Batch Bourbon Cask & Rye Finish has been drawn from over 200 whisky samples, aged in first-fill bourbon casks and finished for up to six months in former rye casks ;)

The #Evenfall features Johnnie Walker Blenders’ Batch Bourbon Cask & Rye Finish, vermouth rosso, maraschino liquor, cinnamon syrup and Yuzu juice b^^d

The #Butter-Fly features Johnnie Walker Blenders’ Batch Bourbon Cask & Rye Finish, salted butter vanilla syrup and lemon juice ^^

Johnnie Walker® Blenders’ Batch is a brand new, limited edition series of experimental whiskies that challenge convention while revealing the skills and continuous pursuit of flavours that drives the small team of expert blenders led by Master Blender, Dr. Jim Beveridge, a man whose personal journey making whisky began over 40 years ago. Inspired by the time he spent blending bourbon and rye in Kentucky in the 90s, the first Johnnie Walker Blenders’ Batch series are the result of experiments into the influence of bourbon and rye whisky flavours on Scotch. 

With the believes that experiment is the key to innovation. The Johnnie Walker blending team have been experimenting with flavours to ensure that the blends are of the best it can be for the past 200 years through various techniques, expertise and advances in science. The first whisky from the Blenders’ Batch series that is being released is the Johnnie Walker Blenders’ Batch Bourbon Cask & Rye Finish. Bottled in individually numbered bottles, this limited edition liquid is part of the progression in making whiskies that a new generation of whisky drinkers are seeking. The outcome of the experiments focused on what happens when the intensely sweet flavours of bourbon and rye whiskies are brought together with the depth and subtlety of carefully crafted Scotch whisky.

Scottish-inspired cocktails by the skilled bartenders at The Vault KL
using Johnnie Walker Blenders’ Batch Bourbon Cask & Rye Finish ;)

The #Evenfall

The #Butter-Fly

The new blend is a bold experiment in flavours which are drawn from over 200 whisky samples, aged in first-fill bourbon casks and finished for up to six months in former rye casks. Featuring whiskies from just five distilleries including Dufftown and the now closed Port Dundas, the Johnnie Walker Blenders’ Batch Bourbon Cask & Rye Finish is rich and warming with an intense honeyed sweetness. 

To showcase the new Johnnie Walker Blenders’ Batch, more than 300 Malaysians were invited to unlock Johnnie Walker’s latest innovation at The Vault, Kuala Lumpur on March 1 & 2, where they express their creativity and experimented with flavours by whisking up their own concoction of Scotch-inspired cocktails using simple ingredients such as eggs, cinnamon sticks, ginger, coffee, vanilla and fruits.

Savouring some lovely Scottish-inspired cocktails by the skilled bartenders at The Vault KL
using Johnnie Walker Blenders’ Batch Bourbon Cask & Rye Finish b^^d

Invited guests were invited to experiment with flavours by making their
own cocktails using Johnnie Walker Blenders’ Batch ;)

#Evenfall

#Butter-Fly

DJ Von stirred up the night by bringing an electrifying mood to the guests through pump-up music that incorporated Scottish beats!

Guests also enjoyed the blending sounds of Scottish beats and modern tunes at the event and were treated to a fine selection of scrumptious bites at the Johnnie Walker Blenders’ Batch Food Truck ;)

The Johnnie Walker Blenders’ Batch food truck provided a fine selection of scrumptious bites later in the evening for the guests who enjoyed indulging in the bite-sized food on wooden skewers #LokLokTime ;)

Consumers can now enjoy a variety of Johnnie Walker Blenders’ Batch Bourbon Cask and Rye Finish cocktails at select outlets nationwide including Mish Mash, The Vault, Forking Cork, Urban & Co, Culture Club, Mulligan's Signature, Pawn Room, The Attic, Berlin, Chaze, Suzie Wong, Locker & Loft and O'Sesame for a limited time only. For more information, log on to Johnnie Walker® Official website @ www.johnniewalker.com or Facebook page @ https://www.facebook.com/JohnnieWalkerMalaysia/.

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Johnnie Walker Redefining Success with Joy: Joy Will Take You Further

Determination wins a race. Joy makes history. Johnnie Walker, the most widely distributed blended Scotch Whisky in the world, has rolled out the Joy Will Take You Further campaign – its biggest campaign in the brand’s history. Together with Malaysia’s street artist extraordinaire, Kenji Chai and thrill-seeking photographer, Keow Wee Loong, they will be the first to team up with Johnnie Walker in the local scene to shed light on its new philosophy through a series of inspiring joy stories.

Johnnie Walker official Joy Will Take You Further campaign launch: From (L-R) Ee Hood Liang, Senior Brand Manager for Johnnie Walker Deluxe and Haig Club; Kenji Chai, street artist extraordinaire; Rajesh Joshi, Marketing Director of Diageo Brands; Keow Wee Loong, thrill-seeking photographer and Ryan Tann, Johnnie Walker Super Deluxe & Reserve Brand Manager.

Joy Will Take You Further is an evolution of the brand’s famous ‘Keep Walking’ campaign which advocates the need to add joy in the pursuit for personal progress. Based on new insights into how progress is viewed by consumers today, it brings to life the concept that joy can be a catalyst to the progress they seek. The new campaign aims to generate a positive culture shift by promoting the idea that finding joy in the journey is part of the recipe for success.

Rajesh Joshi, Marketing Director of Diageo Brands sharing key insights on how joy fuels personal progress, international and local initiatives to kick-start Johnnie Walker’s Joy Will Take You Further campaign – the biggest campaign in the brand’s history.

Driven by passion and enthusiasm, both Kenji and Wee Loong, who embody the spirit of Joy Will Take You Further, shared their personal stories on their journey to achieving their ultimate goals in life. Kenji Chai, a renowned graffiti artist who was born and raised in Sandakan, Sabah, relates closely to the struggles and hardships of stray animals, thus he advocates for their adoption and care by depicting them through his murals. Echoing the same sentiment was Wee Loong, law graduate turned avid photographer who developed a true passion in photography after receiving his first DSLR camera about four years ago. The adventure-seeking lad from Kuala Lumpur took the route less travelled, climbing skyscrapers and active volcanoes to capture breathtaking images. His work has since been published on international newspapers and online portals, shared virally via social media.

Both Kenji and Wee Loong will be collaborating with Johnnie Walker to further magnify the campaign’s core values by sharing their stories and passion through multi-platform communication channels.

Local personalities including Kenji Chai (left) street artist extraordinaire, and Keow Wee Loong, thrill-seeking photographer sharing their joy stories and upcoming projects that they hope to achieve.

Johnnie Walker redefining success with joy: Joy Will Take You Further 

In conjunction with the Joy Will Take You Further campaign launch, Johnnie Walker also introduced its Johnnie Walker Highball offering, in partnership with SodaXpress - Malaysia’s 1st Sparkling Water Maker. Available at selected bars and bistros across Malaysia, Johnnie Walker Highball pairs the rich, complex and incredibly well-balanced flavour of Johnnie Walker Black Label with crisp, fizzy sparkling water. It also comes with the choice of apple, peach or mint syrup to be added into the mixture for a sweeter palate, finished with a few ice cubes.

Presenting Johnnie Walker Highball which is in partnership with SodaXpress – Malaysia’s Sparkling Water Maker to create a more customizable way of enjoying whisky.

The Joy Will Take You Further campaign, which has activated simultaneously in more than 50 countries, also features stars from the world of sports and entertainment such as Formula One World Champion and McLaren Honda driver Jenson Button, Oscar-nominated actor Jude Law, Chinese actor Zhao Wei, US rock band OK Go and Mexican supermodel Montserrat Oliver alongside a cast of extraordinary achievers who share the brand’s view of how happiness in life is a fuel for success. The campaign is also substantiated with the launch of a booklet entitled Joynomics: The Study of Joy and Progress, penned by American happiness scholar Dr. Matt Killingsworth, Ph.D.

a little Joy Will Take You Further moments ft. Johnnie Walker Gold Reserve's newly created serving ritual ^^ 

#JohnnieWalker ‪#GoldLabelReserve #CelebrationLounge #JoyWillTakeYouFurther

For more information on the Joy Will Take You Further campaign, stay tuned to Johnnie Walker’s Facebook page at https://www.facebook.com/JohnnieWalkerMalaysia.

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