Malaysia has a new ‘star’ bartender, as the Heineken®
Star Serve 2018 winner was crowned today at Blackbox, Publika. In a
tightly-contested finale, eight of Malaysia’s finest bartenders went head-to-head
to bag the title of the best Heineken® bartender in Malaysia, with Edilon C. Cauilan from
The Beer Factory, Raja Uda emerging victorious.
 |
| Heineken® Star Serve 2018 National Final @ Blackbox, Publika |
 |
| Edilon C. Cauilan from The Beer Factory, Raja Uda emerging victorious. |
Heineken® Star Serve is a programme under HEINEKEN
Malaysia’s Star Academy, aimed at training bartenders to deliver the perfect serve
of Heineken® every time. This year’s winner has won an all-expense-paid trip to
Amsterdam, the home of Heineken®, where he will stand a chance to represent
Malaysia at the Heineken® Global Bartender Final in October.
Now in its fifth year, Heineken® Star Serve
2018 saw draught masters Jonathan Chong and Thomas Ling teaching the Heineken® 5-step
Pouring Ritual to more than 600 bartenders across eight cities in Malaysia. The
top bartender from each city was then invited to Kuala Lumpur for the Heineken®
Star Serve National Final.
The Heineken® Star Serve pouring ritual
involves five steps: rinse, pour, skim,
check and serve. These 5 steps are the secret to delivering the perfect serve
of Heineken®. Mastery of the ritual,
however, is not enough to guarantee the top spot. Personality and charisma form the Star Factor
that plays an important role to stand out from the crowd.
“The perfect Heineken® serve is an art in
itself, and HEINEKEN® Malaysia Star Academy takes great pride in ensuring that
our consumers get the full Heineken® quality and experience, from brewing to
consumption. Through this training programme, we can ensure that fans of Heineken®
beer will receive the same high quality serve at world-class standard, no
matter where they are”, said Andrew Woon, Sales Director of HEINEKEN® Malaysia.
The Heineken® Star Serve 2018 winner will join
2017 winner Daimler Kenn Cagas, in a face off during the pre-finals in
Amsterdam. The winner will then represent Malaysia at the Heineken® Global Bartender
2018 finals the next day. They hope to emulate the success of Sabahan, Eddy Jay
Jaimin, who was crowned the Heineken® Global Bartender of the year in 2016.
HEINEKEN Malaysia’s Star Academy aims to
provide a better drinking experience to fans of HEINEKEN Malaysia’s brews all across
the country. This training provides knowledge and helps bartenders hone the art
of perfect serve, delivering world-class beers and ciders at a world-class
standard.
 |
| Heineken® Star Serve 2018 National Final @ Blackbox, Publika |
The eight finalists who represented their
cities are as follows:
·
Chris Arandela, The Beer
Factory Express, Sunway Geo, representing Kuala Lumpur region;
·
Edilon C. Cauilan from The
Beer Factory, Raja Uda, representing Penang region;
·
Vickson Leong from Speakeasy
Bar and Kitchen representing Ipoh region;
·
Chan Mei Yee from Midnight,
Austin, representing Johor Bahru region;
·
Ong Poh Wee from The Beer
Factory, Malacca, representing Malacca region;
·
Christopher Dela Cruz Malgapo
from The Beer Factory, Sunway Giza, representing Petaling Jaya region;
·
Richard Jugie from Sarawak
Club representing Kuching region;
·
Jeffrey Maniego Liban from
The Shamrock Irish Bar, representing Kota Kinabalu region.
For more information on Heineken®, log on to www.Heineken.com/my or follow Heineken® on Instagram @HeinekenMY
or Facebook/HeinekenMYS.
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