Monday, 11 August 2014

Heineken® ‘Cities of the World’ @ Kuala Lumpur: Unlocked Your City’s Secrets Today


The world’s No 1 international premium beer HEINEKEN® returns with its latest global campaign— 'Cities of the World', an international drive aimed at inspiring people to get out of their routines and start exploring their cities. So heads up Heineken fans and lovers around the world, it’s time to take a step back from your city's hot spots and starts exploring your own backyard! 

HEINEKEN® 'Cities of the World' series @Kuala Lumpur, let's explore & unlock those hidden gems around us ;)
a snapshot of the cool visual before HEINEKEN® 'Cities of the World' KL launch.


Besides an exclusive 2 minute TVC 'The City' —the 7th film in Heineken’s "The Legends" series which filmed in Hong Kong by Traktor, the two-month long campaign also featured six specially-designed limited edition Cities bottles each representing one of six global cities – New York, Shanghai, Berlin, Amsterdam, London, and Kuala Lumpur. Scroll down to unlock the hidden secret of Cities bottles ;)

Paradox, a scene featured in 'The City' @ HEINEKEN® 'Cities of the World' KL launch. (pic:edelman)
There's more to your city than meets the eye ;)
special appearance of DJ Goldfish and Blink @ HEINEKEN® 'Cities of the World' launch  
#HeinekenMY #openyourcity #KL
new song revealed- DJ Goldfish and Blink ft. Elizabeth Tan #SomewhereNew
DJ Goldfish and Blink with Elizabeth Tan.
having a good time exploring the city ;)


AND here’s what you don’t wanna miss: under the cap of each limited-edition Cities bottle lies a unique code, one which will brings you amazing prizes, including an opportunity to unlock worldly adventures in New York! 

the limited-edition Cities bottles, which is your favourite city? ;)
guests with their bottle of Cities at HEINEKEN® 'Cities of the World' KL launch ;)  (pic:edelman)

For Heineken’s men of the world with burning passion for discovery, be sure to check-out Heineken’s newly developed mobile-friendly website ft. a geo-targeted compass, a specially customise tools to reveals unique locations across Malaysia and spark new experiences wherever you are.

Heineken’s ‘Cities of the World’ campaign runs from 1 August- 15 September 2014.

cheers~ to NY, Amsterdam & Heineken ^^

For more information on the ‘Open Your City’ social compass, and the Heineken’s Cities edition bottles, log-on to www.heineken.com/openyourcity and unlocked your city’s secrets today.


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