Media Prima Berhad Launch #TakNakSeludup Campaign

May 31^st, most people would bid farewell then calls an end to the month of May, but what most people don't realize is that there’s actually far more to it for the day as every year on May 31^st mark the World No-Tobacco Day (WNTD). A day created by World Health Organization (WHO) in 1987 with the intention to draw attention to the widespread prevalence of tobacco use and its subsequence negative health effects (in case you were wondering, this notorious product currently lead to nearly 6 million deaths each year worldwide, including 600,000 of which are the result of non-smokers being exposed to second-hand smoke).

This year, Media Prima Berhad (‘Media Prima’ or ’The Group’), Malaysia’s leading intergrated media company has launched #TakNakSeludup Campaign in conjunction with the World No-Tobacco Day 2015 themed ‘Stop Illicit Trade of Tobacco Products’, with the intention to send out strong message and a call-for-action to our nation to work together to end the trade of illicit tobacco products, especially cigarettes.   

Media Prima Berhad #TakNakSeludup Campaign launch @ Media Prima Berhad, Balai Berita, Bangsar, KL.

Opening speech by Mdm Shareen Ooi, Group Chief Marketing Officer for Media Prima Berhad 

Presentation by Dato' Akhbar Satar, President of Transparency International Malaysia (TI-M)

Being identified as the third highest among Asian countries in terms of illicit cigarette consumption, the impact of illicit tobacco trade in Malaysia has been devastating as it is the major contributing factor for youth uptake of smoking. It is estimated that approximately one out of every three packs of cigarettes sold in Malaysia are smuggled, which cost a RM 2 billion loses in taxes annually, not to missed the fact that the counterfeit cigarettes has been proven to contain higher dosage of lethal substances in excess of legitimate cigarettes!

lets pledge to STOP illicit trade of tobacco products, stop killing yourself and us too! ‪#TakNakSeludup ‪#‎NoTobacco‬ ‪#‎StopSmokingStartLiving‬ ‪#‎CSR‬ ‪#‎JZWorld‬ ‪#‎MediaPrima‬

#TakNakSeludup

The #TakNakSeludup Campaign by Media Prima Berhad will include a series of Public Service Announcements, feature articles and special reports on Media Prima’s integrated media platforms to create awareness on the illicit tobacco trade, thus encouraging Malaysia to live a healthy smoke-free lifestyle. In addition, by actively banishing the relatively cheaper but more harmful illicit cigarettes, the campaign hopes to effectively restrict the underage minors access to tobacco products. Public are encourage to pledge against the illicit tobacco trade if not to stop smoking for the good of self and community health.    

We pledge to STOP illicit trade of tobacco products ‪#TakNakSeludup‬
‪#‎NoTobacco‬ ‪#‎StopSmokingStartLiving‬ ‪#‎JZWorld‬ ‪#‎MediaPrima‬

I pledge: #TakNakSeludup‬ ‪#‎NoTobacco‬ ‪#‎StopSmokingStartLiving‬ ‪#‎JZWorld‬ 

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US Potato Culinary Festival Kuala Lumpur 2015 @ Sheraton Imperial Hotel, KL

When it comes to comfort foods, potato has always been one of my favourite, let it be flavorful cubes in curry, soft and creamy mesh potato, crispy wedges, this versatile all-time-crowd-pleaser never fail to impress. If you're a potato lover like me, June would be a great month which you should take note of as the starchy tuberous food from the underground will rise, glamorously, in style, with new heights of flavor across distinctive venues around the Klang Valley ;) Yup you hear me right the one month US Potato Culinary Festival is back so ladies and gentlemen, foodies, potato fanatics let’s put our hands together to welcome the upcoming month-long delightful treat of US potatoes~~~ ^^ *clapclap*

Before a month long smorgasbord of US potato delights, here’s a sneak peek of things to expect on the US Potato Culinary Festival Kuala Lumpur 2015 ;)

US Potato Culinary Festival Kuala Lumpur 2015 — A preview at Villa Danieli,
Sheraton Imperial Hotel KL

US Potato Culinary Festival Kuala Lumpur 2015 preview @ Villa Danieli,
Sheraton Imperial Hotel KL

Villa Danieli, Sheraton Imperial Hotel KL

Held for the second time in Malaysia after a highly successful run two years ago, the bi-annual potato culinary fest which offers a mouthwatering assortment of unique dishes featuring quality US potatoes will run from 1–30 June 2015 at a total of 13 notable dining venues around the Klang Valley, each of which will feature a palatable assortment of special fusion dishes that elevate the versatility, nutritional benefits and superior taste of quality US potatoes. To name a few of the popular hotels and restaurants that will be joining the US Potato Culinary Festival Kuala Lumpur 2015, we have the Villa Danilli @ Sheraton Imperial Hotel KL, Naughty Nuri’s, La Bo Ca Latino, La Risata, Jibby & Co., Secret Of Lousinana and many more, check out the full list of participating restaurants at below to locate your favourite US potatoes ;)

mastermind behind the cuisine

some wonderful setting at the US Potato Culinary Festival Kuala Lumpur 2015 preview ^^

And without further ado, may I present to you the signature creations by the talented chefs of US Potato Culinary Festival Kuala Lumpur 2015, an array of hearty potato offerings to whet the appetites of both potato aficionados and the spud-curious ^^

Mont Blanc Pudding (Burger Factory) 

Tok Kamir Style Braised Beef with US Mashed Potato (Naughty Nuri’s)

Char-Grilled Bali-Bali Spring Chicken with US Potatoes (Naughty Nuri’s)

Bali Curried Hamburger with Curly Fries (Naughty Nuri’s)

US Potato Espuma (Villa Danilli)

Wood Oven Baked Cheesy US Potato with Smoked Duck Breast (Villa Danilli)

Pizza with US Potatoes and Lamb (La Risata)

US Potato Crawfish Pie (Secret Of Lousinana)

Shrimp Etouffee US Potato Boat (Secret Of Lousinana)

US Potato Nachos Fries (La Bo Ca Latino)

US Potato and Pear Soup (Maria’s Steakcafe)

Shepherd's Pie (Maria’s Steakcafe)

Mashed US Potatoes with Smoked Salmon & Beef Bacon (Maria’s Steakcafe)

Japanese Curry Spaghetti with US Potato (Big Hug Burger) 

While most of us are pretty used to enjoy potatoes in their savoury forms of fried, mashed or baked, thanks to the participating chefs of the US Potato Culinary Festival Kuala Lumpur 2015 whom were tasked with inventing the most unique and delectable recipes they can conceive using quality US potatoes, now we've had an array of versatile potato creations ranging from soups to snacks to appetizers to desserts and full-on mains ready to rise across their outlets around the Klang Valley b^^d Oh and for the record, the dishes showcased here is only part of the dishes at the preview, as for the rest, I'll leave'em to you guys to explore ;)

Fusion Potatoes Salad (The Roulette Bar)

US Potato Macaroon Bars with Chile Anchor Chocolate (La Bo Ca Latino)

Cream of US Potato with Blue Cheese and Cauliflower (Big Hug Burger) 

Cheesy Layered Beef in US Potato Pocket (Big Hug Burger) 

US Potatoes with Seafood (Best Western Hotel, Petaling Jaya) 

Kerabu US Potatoes (Best Western Hotel, Petaling Jaya) 

Crispy Fried US Potato with Ginger Flower & Sweet Chili Dip
(Best Western Hotel, Petaling Jaya) 

Parisian US mashed Potatoes with Sumac Spiced Chickpeas and Basil Pesto Sauce
(Jibby & Co.)

Cheese Fondue with US Potatoes (Rendezvous Steak Garden Restaurant)

Curry Mashed Potatoes (Rendezvous Steak Garden Restaurant)

irresistible temptation even at its simplest form b^^d

Participating Restaurants & chefs @ the US Potato Culinary Festival Kuala Lumpur 2015 

And here's where you should hunt for some mouthwatering US potato dishes this coming June—— Participating Restaurants of the US Potato Culinary Festival Kuala Lumpur 2015: (1) Best Western Hotel, Petaling Jaya (2) Big Hug Burger (3) Burger Factory (4) Jibby & Co. (5) La Bo Ca Latino (6) La Risata (7) Maria’s Steakcafe (8) Naughty Nuri’s (9) Rendezvous Steak Garden Restaurant (10) Secret Of Lousinana (11) Sheraton Imperial Hotel, Kuala Lumpur (12) The Daily Grind (13) The Roulette Bar *listed in no particular order. Let the potato indulgence begin b^^d

Lastly, for those foodies who would like to experience the difference in cooking with quality US potatoes, these premium tuber gems can be found in all leading supermarkets and hypermarkets in Malaysia, as well as in leading restaurants and QSR chains across the country.

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Arthur Guinness Projects Entrepreneurs For Good 2015 Awards Ceremony @The Tavern, GAB

Entering its third year, Entrepreneurs For Good, a GUINNESS® and the British Council collaboration programme in search for Malaysia’s brightest social enterprises continues with a series of roadshows and workshops took off earlier this year. Target at offering financial support and training to businesses set up not only to seek profit, but with the overarching goal of improving the lives of their local communities, 14 promising Social Enterprises were shortlisted this year in the competition to pitch for a seed funding of RM 240,000, along with training, mentorship, and guidance to help grow their businesses.

Just few days back the competition has finally come to an end as 14 finalists along with media and winners from the previous two years of Entrepreneurs For Good were gathered at The Tavern at Guinness Anchor Berhad to witness the born of Entrepreneurs For Good 2015 award winners ;) 

Entrepreneurs For Good 2015 Awards Ceremony @The Tavern, GAB

Entrepreneurs For Good, an Arthur Guinness Projects and the British Council collaboration :) 

Entrepreneurs For Good 2015 Finalist: MyBakery

Entrepreneurs For Good 2015 Finalist: Jar Time

Entrepreneurs For Good 2015 Finalist: Earth Heir

Entrepreneurs For Good 2015 Awards Ceremony 

Mr. Gavin Anderson, Country Director for British Council Malaysia

Speech by Mr. Gavin Anderson, Country Director for British Council Malaysia

Speech by Mr. Nick Larkworthy, Marketing Manager for Guinness Anchor Berhad

Since the partnership of Arthur Guinness Projects and the British Council Malaysia back in 2012/2013, 6 Malaysian Social Enterprises receive this global funding per annum and this year the legacy continues to support and inspire bold individuals who passionate in driving change for the better in communities across Malaysia. 

The 6 winning Malaysian Social Enterprises will be awarded a seed funding of up to RM 40,000 each along with a bespoke training and mentorship package offering guidance throughout their business formative years as well as support to achieve their goal of bettering their communities. congratulation to the winners and a huge thumbs up for taking a step further for the good of our local communities b^^d

winning Social Enterprises of Entrepreneurs For Good 2015 

6 Malaysian Social Enterprises awarded with seed funding of RM 240,000

The six winning Social Enterprises:

• Arus 

• Do Something Good 

• Earth Heir 

• Fur Kids 

• MyBakery 

• Sustainable Building Initiative

Entrepreneurs For Good 2015 winning Social Enterprises and finalists

winning Social Enterprises of Arthur Guinness Projects Entrepreneurs For Good 2015 b^^d 

For more information on The Arthur Guinness Projects Malaysia or the social entrepreneurs log-on to www.arthurguinnessprojects.com.my.

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