Drawing inspiration from the brew’s philosophy of ‘It all starts with white’ comes ‘Coaster’ - Tiger White’s first crowd-sourced film project made by Malaysia’s creative talents with mentoring by ‘Everest’ director, Baltasar Kormákur.
It was unexpected; the short film was shot in three days and resulted in a thrilling, suspenseful movie that had the audience of Coaster’s exclusive screening at Glasshouse at Seputeh gasping and applauding a job well done. The tale tells the story of a young chef faced with a vengeance dilemma: should or shouldn’t he plate up the perfect revenge when he was hired to cook for the very mobster responsible for his father’s death?
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| Tiger White Presents ‘Coaster’ Premiere: The World’s First Film Made From Beer Coasters @Glasshouse at Seputeh, KL |
The project was proof of the newly launched Tiger White’s simple philosophy - ‘It all starts with white’, which represents the idea that anybody can create anything if they have the courage to face a blank sheet of paper and start. It is this same resilience that framed the birth of the all new wheat variant.
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| Tiger White Presents ‘Coaster’ Premiere #TigerWhite #TigerCoasterFilm #ItAllStartsWithWhite |
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| Coaster’s cast and crew (from left): Lead actress Lynn Lim, lead actor Jonathan Lee, director We Jun, executive producer Daniel Ho and screenwriter Lim Benji |
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| (From left): Tiger Beer senior brand manager Joyce Lim, Tiger Beer marketing manager Jessie Chuah, Coaster lead actress Lynn Lim, Coaster lead actor Jonathan Lee, special guest Hong Kong actor Chapman To, Coaster director We Jun, Tiger Beer global marketing manager Amy Tay, Tiger Beer global brand director Wong Mie Leng, Coaster screenwriter Lim Benji and Coaster executive producer Daniel Ho |
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| Coaster’s lead actress Lynn Lim |
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| Selfie time with Coaster’s lead actor Jonathan Lee |
Drawing inspiration from the brew’s attitude, some 5,000 physical coasters were given to selected bars and cafes in Malaysia from October with tigercoasterfilm.com hosting digital versions. These coasters served as blank canvases for young creative talents to enter and take on roles in the production from screenwriters to hair stylists to actors and even runners. We Jun and Lim Benji were the first two selected for the all-important roles of director and screenwriter respectively. Both these homegrown talents were instrumental in laying the groundwork, and crafting the plot whilst taking advice from Baltasar Kormákur. The director, who is no stranger to being courageous when bringing his ideas to life, was selected out of many potential Hollywood heavyweights for his valor and passion as it was most apparent in the retelling of tragic true accounts like Everest (starring Jake Gyllenhaal) and his Icelandic Oscar nominated film, The Deep.
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| a special message from Everest director Baltasar Kormákur, who mentored the production of Coaster |
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| Emcee Nadia Heng welcomes guests to the exclusive screening of Coaster held @ Glasshouse at Seputeh |
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| Coaster’s lead actress Lynn Lim at the exclusive screening of the short film |
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| Hong Kong actor Chapman To made a special appearance at the exclusive screening of Coaster |
The introduction of Tiger White proves once again that Tiger Beer does not rest on its laurels and constantly pushes the boundaries of innovation, to create fresh and exciting brews for its consumers. Through Coaster, the all-new innovative product sets out to inspire young Malaysians to uncage their creative potential and to remind them that every great piece of creative work starts the same way. They just need to be brave and take that first step.
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| Q&A session with the cast and crew after the screening |
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| guests having a good time at the after party of Coaster’s exclusive screening |
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| Coaster- behind-the-scene |
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| Tiger White brand ambassadors at the Coaster premiere @ Glasshouse at Seputeh |
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| cheers~ ^^ #TigerWhite #TigerCoasterFilm #ItAllStartsWithWhite |
Tiger White is brewed with subtle spicy hints of clove, coriander, and orange peel and like Coaster, is made exclusively in Malaysia by Guinness Anchor Berhad. The cloudy variant with an alcohol by volume of 5% is the latest addition to join Tiger’s expanding portfolio, two years after the brand unveiled its other innovative beverage Tiger Radler – a variant that combines the crisp and easy-drinking taste of Tiger Beer with the zesty flavour of natural lemon juice.
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