Tiger Beer fans might notice something different about
the design on bottles and cans of Tiger Beer this month – the iconic tiger in
the logo has gone missing. It comes as the 3890Tigers campaign launches in
Malaysia, asking consumers to uncage their creativity and join Tiger Beer in
taking a stand against the illegal tiger trade
The campaign references the fact that, globally, there
are estimated to be 3890 tigers left in the wild today – following 96% of the
population being wiped out in the past 100 years. The Malayan Tiger is in an even
more critical condition, with only as few as 250 left in the wild. One of the most serious threats to the survival of the
species is poaching for use in ‘traditional medicines’. Despite the trade in
tiger parts being illegal – and their use having no proven health or medicinal benefits
– the practice continues to this day across the world.
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| 3890Tigers campaign launches in Malaysia——JOIN TIGER BEER IN TAKING A STAND FOR TIGERS -(￣^￣)ゞ |
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| 3890Tigers campaign launch @ Bricks & Barrels, Desa Sri Hartamas |
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| spot the difference ;) ——“Can you imagine a world without tigers?” |
By removing the proud animal from its logo, Tiger Beer
poses the question – “Can you imagine a world without tigers?”, and forms part
of a larger campaign aimed at raising global awareness of the issue. It follows
a recent announcement from Tiger Beer that it would donate USD 1 million to
tiger conservation efforts in a bid to help protect tigers in the wild.
Tiger Beer is now asking Malaysian consumers to join
them in taking a stand, and helping to raise awareness of the consequences of
the illegal tiger trade. Working in partnership with six artists from around the
globe – Malaysia’s Kenji Chai, China’s Hua Tunan, France’s Mademoiselle
Maurice, Russia’s Nootk, UK’s Nick Gentry and USA’s Tran Nguyen – Tiger Beer
has released an online tool which allows people to instantly create
one-of-a-kind selfie art generated by AI.
By uploading a selfie on ☛ 3890Tigers.com, users can choose from a range of signature styles
including enigmatic street-art-meets-calligraphy, delicate paint and ink
illustrations and fluttering rainbow origami to personalise their picture
before posting it on social media to show their support ;)
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| 3890Tigers campaign launches in Malaysia——JOIN TIGER BEER IN TAKING A STAND FOR TIGERS ;) |
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| ☛ 3890Tigers.com |
In addition to using the AI tool on the website, those in
Klang Valley will get the chance to pledge their support in person over the
next month at pop-up ‘pledge booths’ in selected bars and supermarkets. Apart
from that, customers who purchase Tiger Beer during these events can redeem an
exclusive personalised Tiger t-shirt designed by Malaysian artist Kenji Chai ;)
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| Jessie Chuah, Marketing Manager of Tiger Beer and visual artist Kenji Chai @ 3890Tigers campaign launch |
Adding to this is a nationwide consumer promotion that
run across pubs/bars, hypermarkets/supermarkets & coffeshops/foodcourts
that enable consumers to get their hands on exclusive Tiger Beer merchandise designed
by Kenji Chai and renowned Malaysian artist Nestwo, including limited-edition vacuum
flasks, canvas tote bags, pillows, and multipurpose openers. Furthermore,
they’ll stand a chance at winning a trip to India to see tigers thriving in the
wild.
The campaign will conclude with a showcase event at
Publika Mall, Kuala Lumpur, on Global Tiger Day – 29th July. Art
from the 6 international artists will be on display alongside 250 individual
tiger art pieces designed by local artists, symbolising the estimated number of
Malayan Tigers left in the wild.
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| only about #3890tigers are left in the wild worldwide, let's pledge to change their fate today -(￣^￣)ゞ ☛ 3890tigers.com |
To create your unique selfie and show your support for
the cause, visit 3890Tigers.com. For
details of where you can catch the pop-up pledge booth, and for more
information on the campaign, log on to www.facebook.com/tigerbeermy.
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